Power Maxed Racing forms Title Partnership with TAG Racing

Increasingly prominent British Touring Car Championship (BTCC) team, Power Maxed Racing (PMR), have today announced title partnership with TAG Industries and will race under the Power Maxed TAG Racing banner for the 2018 season.

Power Maxed TAG Racing’s striking new livery, penned by Joyce Design, was launched today at the BTCC Media Day at Donington Park. The team’s trophy winning Vauxhall Astras will be piloted by Josh Cook and Senna Proctor, both of whom cut their BTCC teeth with PMR, with each winning the highly contested Jack Sears Trophy for Best Rookie in 2015 and 2017 respectively.

TAG Industries, specialists within the industrial waste industry, are renowned throughout the UK as being at the forefront of their field. CEO Sam Cowan, a lifelong motorsport fan, is excited about the year ahead; “The BTCC is known as being one of the most competitive, not to mention engaging forms of motorsport on the planet. We were approached by several teams, but were incredibly impressed by what the PMR team have achieved in just three seasons of racing. The professionalism and forward thinking outlook the team carries shone through from our very first meeting, and we can’t wait to see the Power Maxed TAG Racing cars out there in the series’ 60th anniversary year.”

Power Maxed TAG Racing’s Team Principal, Adam Weaver, was equally as positive about the forthcoming season, stating “I’m very proud to announce TAG Industries as our title partner for the season, and hopefully it will be for many seasons to come. Both the team and myself are looking forward to this year more than ever, and have been working incredibly hard behind the scenes to put the deal with TAG Industries together. The ideologies shared by both TAG and Automotive Brands, and on a business level by myself and Sam Cowan are absolutely in sync, and we’re genuinely looking forward to having them as a partner and integral part of the family that is PMR for 2018.”

For all enquiries please contact Commercial Manager Si McNally at This email address is being protected from spambots. You need JavaScript enabled to view it.