Awesome Joins Power Maxed Racing to Support Dexter Patterson’s 2026 BTCC
Power Maxed Racing has announced a new partnership with performance parts specialist Awesome ahead of the 2026 Kwik Fit British Touring Car Championship season, with the brand joining the team to support Dexter Patterson.
The performance parts specialist will support Patterson’s entry for the upcoming season, with the brand appearing on his car as part of the team’s three-car line-up.
With a strong reputation within the Volkswagen Audi Group tuning and performance community, Awesome has built a loyal following through its expertise in performance upgrades, engineering and customer support. The partnership with Power Maxed Racing provides an opportunity to bring that performance-driven ethos into the highly competitive environment of the BTCC.
As part of the collaboration, Awesome branding will feature on Patterson’s car throughout the 2026 season.
Driver Dexter Patterson said:
“Awesome is a brand that many enthusiasts already know and trust, particularly within the performance car community, so it’s great to have their support behind me this season. I’m really looking forward to working together and creating some exciting content and activations throughout the year.”
Power Maxed Racing Team Principal Adam Weaver added:
“We’re really pleased to welcome Awesome to the team in support of Dexter this season. They’re a well-respected name within the performance automotive world and their enthusiasm for engineering and enthusiast culture aligns closely with what we do as a team. We’re looking forward to working together and developing the partnership across the year.”
Managing Director of Awesome, Mark Ash said:
“We’re delighted to be partnering with Power Maxed Racing for the 2026 BTCC season. Motorsport has always been closely linked with the performance car community we work with every day, so being able to support a young and talented driver on the BTCC grid is something we’re really excited about. We’re looking forward to working with the team throughout the season and creating some exciting opportunities to engage with fans and enthusiasts.”
With preparations for the 2026 season continuing, both Power Maxed Racing and Awesome are looking forward to building a partnership that connects motorsport performance with the wider enthusiast community.
Further announcements will follow during the season.
About Awesome
Awesome is one of the UK’s leading specialists in performance parts for Volkswagen Audi
Group vehicles. Based in Manchester, the company supplies tuning hardware, software and motorsport components to enthusiasts and professional teams worldwide.