Power Maxed Racing Announce Partnership with Rich Energy

by Si McNally April 28, 2021

Power Maxed Racing has today announced a commercial partnership with British energy drinks brand RICH Energy, for the British Touring Car Championship (BTCC) during 2021 and beyond.

Occupying major sponsorship slots on the team’s Vauxhall Astras, driven by iconic multiple BTCC championship winner Jason Plato and highly rated race-winning talent Daniel Lloyd, the partnership was first teased at the first official BTCC test at Silverstone on Thursday (22^nd April) and also covers RICH’s earlier announced sponsorship of PMR TCR-UK driver, Will Butler.

The team will also be the focus of a multi-episode documentary series shown on Amazon Prime, charting the highs and lows of running a team in one of the world’s most competitive championships on four wheels.

The partnership sees RICH Energy extend its presence in the BTCC, with their continued sponsorship of 2020 Jack Sears Trophy winner Michael Crees.

At testing the team highlighted their potential to be challenging for podiums, with Plato finishing in the top 5 as he seeks his 100^th race win in the BTCC. Teammate Lloyd finished the day inside the top 10, as he too underlined his pace on his return to UK circuits after two seasons in the European TCR Championship.

Kay Johnson, Head of Partnerships, RICH OMG - “We’re delighted to be continuing our association with the British Touring Car Championship and elite British motorsport by linking up with Power Maxed Racing in 2021. Simon and Adam have done an outstanding job in building the team into a real force in the series and the opportunity to work together was born of real opportunism, which we’re certain will lead to success!

At RICH Energy we are continuing to invest and support British motorsport on both two-wheels and four, this new partnership forms a key part of our BTCC plans. Best of luck to Jason, Daniel and the team for the season and we’ll look forward to racing action at Thruxton getting underway.”

Simon McNally, Head of Commercial & Communications, Power Maxed Racing - “Working with RICH Energy is really exciting for us as a team. Not only is it a genuinely great product, but Alan, Kay and the people behind it have some fantastic ideas about how to work together on a number of hugely exciting upcoming projects. For us this is the start of a long-term partnership, which we see developing over the coming seasons, and we’re really excited to be working with a brand as large and high profile and RICH Energy.”